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Kenmerken
- Werkgever: Takeaway.com
- Land: Duitsland
- Stad: Berlin
Omschrijving
You figure out how people get to our web & app applications and how they use them, find the pain points and help wrinkle them out. Google Analytics, Firebase, Adjust or Appsflyer are some of the toolings you are using to get the data. You know that data does not just fall from the sky (or from a tracking script) so you are tech savvy enough to identify, track, and use the data so that your colleagues can optimise their online campaigns and optimize the user experience.
Your job:
- In this role, you are in the lead of data quality and have the final responsibility for it for all Performance Marketing channels
- You plan, develop and manage web & app channel tracking.
- You are able to interpret the questions behind the question and have experience in communicating clearly and in a concise manner with stakeholders
- You know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights
- You are the first point of contact for behavioral and channel analysis and website optimization strategies by using Google Analytics, Analytics for Firebase, BigQuery, Adjust/Appsflyer, Optimizely and similar toolings within the Performance Marketing team
- You know how to find improvement points and troubleshoot tracking implementations on Web and App applications
Your profile:
- You have at least 2-3 years working experiences as Web/App Analyst, Business Analyst or as a Performance Marketing specialist
- You have the ability to collaborate with technical and non-technical teams
- You have a good understanding of A/B Testing, SQL and dashboarding software like Tableau
- A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.
- You relish working in a team and enjoy collaborating and sharing knowledge with your peers
- Familiarity with collecting data for web and mobile applications by using a Tag Management System like Tealium and/or Google Tag Manager in a cross country environment is a must
- Experience with iOS/Android channel tracking tools would be an asset
- You have a sense of ownership and pride in your performance and its impact on the company?s success
- You are a critical thinker with outstanding problem-solving skills
- Knowledge of BigQuery or CDP/DMP implementation is a nice to have
What we deliver:
- The freedom to go where no one in our company has gone before;
- Possibilities to strengthen your skills and grow i...
Informatie Takeaway.com
- Land: DE