Helaas, deze vacature is niet meer beschikbaar.
Kenmerken
- Werkgever: Takeaway.com
- Land: Duitsland
- Stad: Berlin
Omschrijving
Are you that rare breed of data-driven CRM professional who knows how to create value for both the customer as well as the business? Do you have a passion for offering the right content, at the perfect time via the most relevant channel? Are you ready to be part of a fast growing, highly motivated and skilled CRM team? Read on!We - Takeaway.com - are the leading online food-delivery platform in continental Europe and are looking for a Senior CRM Manager.
Your job:
- Analyze consumer data and campaigns to enhance your customer understanding and derive insightful findings for future initiatives
- Develop data driven strategies to retain customers and increase customer lifetime value
- Develop intelligent campaign journeys and exciting propositions to trigger our customers to increase their purchase behavior.
- Execute complex CRM campaign and evaluate to continuously improve campaign performance
- Coordinate between different stakeholders and responsible teams from planning to execution of lifecycle automation from a multichannel approach (email/app push)
- Support other marketing departments, such as brand marketing or partner proposition team, to strengthen their campaigns through the CRM channels. (email/app push)
- Manage and mentor a small team of CRM managers
- Always keep a sharp eye on your customer!
A day in the life of:
Today your team was provided with new data insights on customer retention in Germany. You participate in a 20-minute brainstorm with peers to decide on possible strategies.
The content team jumps in and provides you with content for your plan. You set up the campaign and see increased open rates, double click rates, and a promotion that led to 12% decrease in a specific group of churned customers. You go for lunch and suddenly bump into the BI colleague who found new insights on a small group of German customers you tested on earlier. You tell him you?ll first work on a Polish campaign because the possible ROI is much higher but in the afternoon you?ll come back to him. Suddenly it?s already 6PM and you?ve noticed how quickly time passes as you are so excited about the campaign testing results.
Your profile:
- A bachelor/academic or master degree in Business/Marketing or related field
- Excellent understanding of email and push marketing concepts and metrics
Informatie Takeaway.com
- Land: DE